Client Success Story: Muirfield Construction Ltd

Industry: Extensions, Renovations & Property Development
Client: Stevie & Martyn, Directors – Muirfield Construction Ltd

The Challenge

When Stevie and Martyn launched Muirfield Construction, their goal was clear: grow a strong building business that would eventually allow them to build a property portfolio. But they faced some big challenges:

• Low visibility & brand awareness – few people in the local market knew them
• Limited turnover – starting from “basically nothing,” they needed to establish steady revenue quickly.
• Unscalable operations – with just two people and one van, they couldn’t handle bigger projects.
• Unqualified leads – early attempts to explore landscaping and driveways created wasted time and distracted from their true focus: extensions

The Solution

Muirfield partnered with our team to build brand awareness and generate a consistent flow of the right type of enquiries.

The strategy focused on:

• Driving qualified leads for high-value extension projects, rather than low-margin work.
• Building visibility through SEO and targeted campaigns so homeowners consistently saw their brand.

•  Supporting business growth with scalable systems that could match their workload.

•  Regular strategy sessions, communication, and adjustments to keep the campaigns aligned with Muirfield’s goals.

   

Stevie explained:
“From that first meeting it was overwhelming how quickly the leads came in — completely unexpected, and actually more than we could handle at first. A year ago it would have been unthinkable for us to just go out and buy another van. Now we’re comfortable doing exactly that.”

The Results

Turnover Growth

• Went from “basically nothing” to over £1M turnover in under 12 months.
• Built a strong pipeline of extension projects, rather than wasting time on smaller jobs.

   

Team & Infrastructure Expansion

• Grew from 2 employees to 10–12 staff in just a year.
• Expanded from 1 van to 4 vans.
• Opened an office and showroom with staff answering phones.

   

Overwhelming Lead Flow

• The SEO-driven campaigns produced more enquiries than the business could handle at times, allowing Muirfield to be selective with projects and maintain quality.
• Leads were high-value, with steady volume — creating stability and confidence to scale.

   

Aligned with Long-Term Goals

• The building company is now positioned to secure commercial lending and begin acquiring a portfolio of properties — the directors’ original vision.
• “That was always the plan, and now we can see it happening within the next year.”

   

Trusted Partnership

• Regular meetings and clear communication built confidence.

   

“You’re not just a marketing provider. You’ve been easy to deal with, genuine, and aligned with our vision from the start.”

Conclusion

In just over a year, Muirfield Construction:

• Broke through the £1M turnover barrier.
• Expanded their workforce and fleet significantly.
• Transitioned from chasing small jobs to securing consistent, high-value extensions.

•  Positioned themselves to move into property investment, their long-term goal.

   

Stevie & Martyn’s advice is simple:
“Don’t delay. There’s going to come a time when he can’t take on more clients because he’s that good. Snap it up now — SEO is the way forward.”

Client Success Story: Sawmill Contracts

Industry: Extensions & Renovations (Edinburgh & Fife)
Client: Michael, Director – Sawmill Contracts

The Challenge

Sawmill Contracts were established builders in Edinburgh but faced barriers to scaling.

• Leads were inconsistent: “one or two good leads out of 20, then nothing for two weeks, then suddenly a big bunch of unqualified leads.”
• Growth plateaued around £1M turnover, with difficulty breaking past it.
• The business relied heavily on word of mouth and short-notice projects, leaving no forward visibility.
• Marketing was handled in-house, mainly by Michael, which drained his time. “I’m a builder. I don’t know how to market. I wouldn’t ask one of you to build a house for me.”
• Communication with a previous provider was slow and inefficient, creating frustration.

The Solution

Sawmill Contracts partnered with our team for a done-for-you digital marketing campaign to:

• Generate a steady flow of 10–20 qualified leads per week.
• Target early-stage clients planning large projects 6–12 months in advance.
• Build visibility in Edinburgh and Fife with homeowners and architects.
• Fully integrate with the office team, removing marketing responsibilities from Michael.

   

Michael explains:
“It doesn’t feel like you’re an outsourced marketing company — it feels like you’re part of the in-house team. It’s taken the load off my plate and blended into the way we work.”

The Results

Pipeline Growth & Revenue Breakthrough

• Goal: Add £500K–£1M to the pipeline in 12 months.
• Result: Achieved and surpassed. Over £500K of new work directly attributed to marketing, with turnover pushed well beyond the £1M ceiling for the first time.

•  “It’s not like we just hit our goal — we went past it by quite a bit.”

   

Team Expansion & Infrastructure

• Team grew from 10 to 18 employees in just over 12 months.
• Extra turnover allowed the company to move into new office premises (currently under renovation).

   

Forward Pipeline Security

• Previously: jobs came only from people wanting immediate work.
• Now: secured projects 6–12 months in advance, including a £150,000 job booked seven months ahead.

•  By August, projects were already being booked into the following year — creating visibility, stability, and peace of mind.

   

Architect & Referral Partnerships

• Marketing increased visibility with architects, leading to ongoing referral relationships.
• Some architects now provide £500K of work annually, with an estimated lifetime value of £5M–£10M over the next 10 years.

•  “That connection alone is substantial.”

   

Operational Relief

• Leads funnel in consistently, removing stress about “where the next job is coming from.”
• Michael no longer wastes time trying to update the website or dabble in marketing.

•  “The marketing campaign led us to hit targets without it feeling like a push. For the first time, hitting our goals just happened.”

   

Personalised Service

• Flexible communication: “You’ve replied to me at 8 or 9 at night when that’s the only time I’ve had. That personal touch is worth a lot more than what we’ve had with any other marketing company.”
• Integration with existing staff meant marketing became part of the workflow rather than a burden.

   

Video Testimonials

• Professional video testimonials are now used to build credibility with new clients.

   

“They’ve been fantastic. It gives credibility. New clients can actually see someone who’s been through the process. It puts them at ease.”

Conclusion

In just over a year, Sawmill Contracts have:

• Added over £500K to the pipeline and broken through the £1M turnover barrier. 
• Expanded from 10 to 18 staff and invested in new premises. 
• Secured long-term forward bookings, with projects scheduled up to a year in advance. 
• Built strong referral partnerships with architects, creating millions in potential lifetime value. 
• Freed the director from marketing stress and provided a consistent flow of qualified leads. 
• Update: Michael has been so satisfied with our marketing services that he has decided to start 2x additional Done-for-you digital marketing packages for his Boiler Install company and Shop fit-out business. 

Michael’s advice is clear:
“People shouldn’t be on the fence about your services. Just get signed up, because it makes your life a lot easier.”

Quantum Property Improvements – From Chasing Work to £1M+ Extensions Pipeline

Client Success Story: Quantum Property Improvements

Industry: Extensions, Loft Conversions & Renovations
Client: Stuart, Director – Quantum Property Improvements

The Challenge

Quantum Property Improvements originally focused on garage conversions. While leads were coming in, they were:

• High volume but low value – lots of enquiries, but margins were too small.
• Stuart described it as being “like a hamster on a wheel,” constantly chasing more leads just to make the numbers work.
• The cycle of small jobs created constant frustration and limited growth opportunities.

The Solution

After working with our team, Quantum pivoted into higher-value projects including extensions and loft conversions.

Our campaign was designed to:

• Move away from low-margin leads and focus on projects worth £40K–£250K+.
• Deliver consistent, high-quality enquiries instead of unpredictable “feast or famine” lead flow.
• Provide clarity and support through regular calls and video updates, so Stuart always knew what was happening in the background. 

The Results

Quality Leads

• The first breakthrough came with a lead worth £241,000.
• Following that, multiple leads ranging from £40,000 to £200,000+ entered the pipeline.
• Stuart said: “When the leads started coming in, they were unbelievable. The value on them is second to none.”

   

Consistent Growth

• Instead of chasing volume, the focus shifted to fewer but higher-value opportunities.
• The business now has a strong pipeline of large projects, giving stability and confidence for future growth.

   

Clear Communication

• Regular communication and transparency gave Stuart peace of mind.
• “You always made everything very clear about what was going on and how things were operating.”

   

Conclusion

In Stuart’s words:
“It’s very easy for me to say because I’ve seen the magic happen. But honestly — don’t even think about it, just go for it. The leads you’ll get will change your life, a million percent.”

Experience – Ben Laing, 15 Years in the Game

Founder Ben Laing is a serial entrepreneur and digital marketing expert who’s helped trade businesses scale past £6M in sales.

He also built a national house clearance firm to half a million £ fast.

Ben delivers proven, no-fluff strategies that drive real results for ambitious home improvement businesses.